FLAIR SHOWERS
After seven decades in business, Flair Showers knows that quality comes above all else. It’s often the little things that make the biggest impact. This is true for their products, but also for how they market and promote their product.
SURROUND YOURSELF WITH BEAUTY
Ireland is renowned for its rugged coastline, wild landscapes, and captivating beauty. This unique environment has long inspired a wealth of artists and skilled craftsmen. Among them is Flair Showers, an Irish company that has seamlessly blended tradition with innovation for the past seven decades. Their internationally recognised products are a testament to the natural beauty of Ireland, reflecting the company's deep-rooted inspiration and dedication to quality craftsmanship.
It was this inspiration that led their team to want to expand what is expected when it comes to marketing for shower enclosures. We worked alongside their external designers, and internal marketing team to create a film that would not only tell this story, but bring it to life.
THE WATERFALL
The breathtaking location off the coast of Donegal inspired the entire shoot. Known as the Secret Waterfall, it’s accessible for only a brief period each day, as the tide completely engulfs the entrance and surrounding access.
The concept sounded straightforward: shoot a frameless shower enclosure at the base of a real waterfall, executing it was a different story.
Additionally, we captured close-ups of hardware and images of other Flair Shower products along the stunning Donegal coast.
Director/DP: Adam McPeake
Producer: John Maxwell
AC: James Preston
Gaffer: Ronan Cooper
Assistant: Andrew McFarland
Photographer: Lewis McClay
BTS: Andy Yoong, Jordan Poole
Runner: James Mairs
Editor: Ronan Cooper
Colour: Mal Campbell
Sound mix: Chris Muldoon
Copywriter: Aimee Coates
Actor: Grace Wallace
VO: Rebecca Hickey
Hair/Make up: Emma Traynor
Client: Chris Tyndall, Mia O’Loughlin, Louise Hudson
Shower fitters: Kevin Cassidy
Fixer: Francis Breslin
Safety: Brad McHugh
MAKING IT HAPPEN WAS ANOTHER STORY
Our team collaborated with landowners and a local councillor to facilitate what was expected to be a challenging shoot. Filmed over three days, we meticulously studied weather and tide charts to determine the optimal times for safe access during daylight hours. This careful planning ensured both the safest entry and exit, while also allowing us to capture the best filming conditions with lower light.
Behind the scenes
