BLKBOX
Founded by athletes, for athletes - BLKBOX design & manufacture strength equipment in Belfast, Northern Ireland with a focus on delivering durable, high-quality solutions that transform how people train and perform.
PURSUIT OF BETTER
BUILT BETTER
Our collaboration with BLKBOX centres around their brand’s ethos - the pursuit of better.
We were tasked with crafting a film that embodies the spirit of the brand and their relentless pursuit of better. This is not only something BLKBOX strives for when creating world class strength equipment, but it is something each and every person who trains can resonate with. The belief that those who show up each and every day to build a better version of them selves, either through strength or through the willingness to succeed are in this pursuit of better.
This film bridges the gap between aspiration and achievement, reinforcing that excellence is not just for the elite but for everyone. Whether you’re an Olympian striving for gold or an everyday individual chasing personal goals, this sense of better is what strives people to achieve these goals
Director/DP: Adam McPeake
AC: James Preston
Edit by: Ronan Cooper
Producer: John Maxwell
Photographer: Lewis McClay
Runner: Callum Spence
BTS: Dylan Porter
Underwater op: Rob Hill
Grip: Stefan Greenberg
Grip: Dan Hill
Head tech: Gary Greenberg
Gaffer England/Wales: Sebastian Kudanowski
Gaffer NI: Ronan Cooper
Spark: Kyle Carlsile
HMU: Laura Pell
Locations: Jimmy Wright, Paige Nuttall
THREE COUNTRIES, FOUR DAYS
Finding the right locations for a client who is at the pinnacle of their category was absolutely vital. We ended up working closely with the Loughborough University Sport as not only are they a BLKBOX client but they have world class training facilitates where many of Team GB have trained. We travelled to Manchester to film in Represent’s gym, and at the BLKBOX gym in Northern Ireland.
