BELFAST CITY COUNCIL 2024

A year long project covering all aspects of Belfast City for a council wide update of marketing assets.

CAPTURING A CITY OVER THE COURSE OF A YEAR.

Belfast City Council have been a long standing client of ours and 2024 was no different. Working with McCadden, we provided photography for a large year long project, which had us covering all corners of the city, in every season, to build the largest bank of refreshed photography content for Belfast City Council to date.

From the neighbourhoods surrounding the city, cafes that fuel the public, boutique shops and members of the public enjoying the city or exercising; the focus of this project was to candidly catch the faces of real life people that make the city what it is.

The project was based in the city centre, moving out to the 4 main surrounding districts; North, East, South and West. McCadden felt it was important to capture some of the unique shops and nooks on offer, and getting the faces of the people who work there. Along side these we refreshed content at some key tourist attractions including Belfast Zoo, St Georges Market and the Christmas Market.

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